The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. In 2016, the client was Snapple. They tasked us with creating a holistic marketing campaign to increase awareness and purchasing frequency in our key demographics. During research, we discovered Snapple is like an old friend that you have not seen in a while, but are always glad is there, which lead us to our big idea We Meet Again. As the creative director, I was in charge of conceptualizing, branding, and designing all creative aspects of our campaign, including the new bottle design, the billboards and other outdoor ads, and our twenty-seven page plans book, which you can view below I also wrote, produced, and directed our thirty-second television spot, and animated all the motion graphics for our presentation. We received first place at the District 15 National Student Advertising Competition.
Below is our twenty-seven page plansbook, breaking down our entire year long process and a full campaign.