Chapman University’s entry to the 2016 National Student Advertising Competition.
Role: Creative Director
Snapple tasked us with creating a holistic marketing campaign to increase awareness and purchasing frequency in our key demographics. During research, we discovered Snapple is like an old friend that you have not seen in a while, but are always glad is there, which lead us to our big idea We Meet Again. As the creative director, I was in charge of conceptualizing, branding, and designing all creative aspects of our campaign, including the new bottle design, the billboards and other outdoor ads, and our twenty-seven page plans book, which you can view below. We received first place in District 15 in the National Student Advertising Competition.
You can read our full plans book below.