Snapple asked us to create a holistic marketing campaign to increase awareness and purchasing frequency in our key demographics. During research, we discovered Snapple is like an old friend that you have not seen in a while, but are always glad is there, which lead us to our big idea We Meet Again. As the creative director, I was in charge of conceptualizing, branding, and designing all creative aspects of our campaign, including the new bottle design, the billboards and other outdoor ads, and our twenty-seven page plans book. I also wrote, produced, and directed our thirty-second television spot, and animated all the motion graphics for our presentation. We received first place at the District 15 National Student Advertising Competition.