LOGO

KEY ART

Key art was conceived and designed by the Academy marketing department, with BLT Communications putting the final touches on.

The art uses actual outtakes from our photoshoot with Jimmy Kimmel, with the center photo being the best choice.

The numbers next to each photo each have their own meaning. On the left, the number 226 represents the date of the previous years Oscars ceremony, February 26. On the right, the number 304 represents the date of the 90th Oscar ceremony. Finally, the number 90 in the middle represents our 90th anniversary

Jewel Tone Colors

We created four key colors to use throughout our campaign, in addition to black and gold, in order to separate the Oscars from other awards shows.

Navy

Pantone 534 C

Burgundy

Pantone 7428 C

Forest Green

Pantone 3298 C

Amethyst

2627 C

Lapis

Pantone 7686 C

Oscar Red

Oscar Red Pantone

Emerald

Pantone 3298 C

Violet

Pantone 2597 C

Sky

Pantone 277 C

Cherry

Pantone 199 C 1

Sage

Pantone 5575 C

Lavender

Pantone 5155 C

Sky

Pantone 9400 C

Blush

Pantone 199 C 1

Eucalyptus

Pantone 5595 C

Lilac

Pantone 9342 C

Nominations Announcement

Using a graphics packaged created by The NewBlank, I created the nominations graphics being shown behind Andy Serkis and Tiffany Haddish. I was also the typographer on the category vignettes, which were featured in Communication Arts Advertising Annual.

  • oscars90_nomAnnouncement_0000_octaviaSpencer
  • oscars90_nomAnnouncement_0001_willemDafoe
  • oscars90_nomAnnouncement_0002_margotRobbie
  • oscars90_nomAnnouncement_0003_garyOldman
  • oscars90_nomAnnouncement_0004_getOut
  • oscars90_nomAnnouncement_0005_shapeOfWater

OSCAR WEEK

 
 
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SOCIAL MEDIA