Client: Moonlite Storytime. A storybook projector that turns smartphones into magical bedtime storytellers. Moonlite combines vivid projections, sound effects, and engaging narratives to create unforgettable reading experiences for children and families.

Agency: Stealth Venture Labs
Roles: Senior Designer, Lead Designer, Creative Lead
Project Timeline: 2021 – 2024

Challenge:
Moonlite aimed to drive sales through paid search and social campaigns, while incorporating user-generated content (UGC) to build trust and authenticity. The challenge was to create a visual style that resonated with children and families, emphasizing the magic of bedtime stories.

Solution:
We utilized Moonlite’s brand assets to craft playful, nighttime-inspired visuals that appealed to children and their parents. The ads prominently showcased the product’s interactive storytelling features and emphasized promotions to encourage conversions. This approach successfully merged the magic of storytelling with a modern digital advertising strategy.

Tools and Software Used:
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)