I am a Los Angeles based graphic designer and I have been working in the industry since 2012. I am currently working for Stealth Venture Labs as a Lead Designer.
Lead Graphic Designer
Stealth Venture Labs
November 2020 - present
- Began as a Senior Designer, promoted to Lead Designer in November 2021.
- Conceptualizing and designing engaging digital ads in both static and video formats for a diverse portfolio of clients on various platforms including Meta, Google, and TikTok.
- Creating wireframes and undertaking front-end development of Conversion Rate Optimization (CRO) landing pages, ensuring seamless user experiences and optimal conversion rates.
- Developing comprehensive brand guidelines and production bibles for every client, which have allowed our creative output to be consistent across multiple designers and projects.
- Conducting thorough reviews of creative assets from both junior and senior designers to ensure top-notch quality and consistency, while also providing constructive feedback and guidance for further improvement.
- Educating colleagues on my highly effective process and workflow for different programs such as Photoshop, Illustrator, Premiere Pro, and After Effects, thus enhancing the team’s overall efficiency and productivity.
- Collaborating closely with cross-functional teams including project managers, copywriters, and social media experts to create compelling and cohesive campaigns that align with clients’ brand identities and business objectives.
- Conducting thorough research and analysis of industry trends and best practices to ensure our creative output is always fresh, innovative, and relevant.
- Managing multiple projects simultaneously, from conception to final delivery, while adhering to strict deadlines and budgets.
- Continuously improving my skills and knowledge by staying up-to-date with the latest design tools and techniques, attending relevant workshops and conferences, and seeking out constructive feedback and mentorship.
Academy of Motion Picture Arts and Sciences
October 2016 - November 2020
- Leading the creation of visually compelling social graphics for various platforms, including Instagram, Twitter, and Facebook. My work has included static graphics, motion graphics, gifs, and photo retouching, with a focus on maximizing engagement and building brand awareness.
- Assisting with the development of brand identity for global Oscars campaigns, contributing to the creation of cohesive and memorable visual assets that capture the essence of the Academy’s brand.
- Spearheading the visual identity of the weekly public “A.frame” newsletter, which has over 150,000 subscribers. This has involved designing eye-catching layouts, selecting and editing images, and ensuring a consistent and cohesive aesthetic throughout.
- Producing high-quality email invitations and programs for a range of Academy events and initiatives, including the Student Academy Awards, Governors Awards, and special programming events such as the Grease 40th Anniversary Celebration.
- Creating dynamic motion graphics packages for the live Oscars nominations announcement, both for the telecast and for social media. My work has contributed to the buzz and excitement surrounding this highly anticipated event, and has helped to elevate the Academy’s visual brand identity.
Seasonal Graphic Designer
May 2020 - September 2020
- Creating a cohesive brand identity for The Outcast presented by Outfest podcast and the Outfest Now streaming service, which has involved developing visual assets such as logos, typography, color schemes, and other brand elements. My work has helped to establish a strong and recognizable brand identity for both platforms, enhancing their overall visibility and appeal.
- Producing high-quality digital ads and other marketing collateral for the 2020 Outfest Los Angeles Film Festival, which included designing visually compelling graphics and animations that effectively communicated the festival’s theme and message to a diverse audience.
- Developing engaging social media graphics, including Instagram audiograms and story stickers, quote graphics, and infographics, which have helped to boost engagement and build a strong following on various social media platforms.
- Collaborating closely with cross-functional teams including social media managers, content creators, and copywriters to create cohesive and impactful campaigns that align with the brand’s core values and business objectives.
- Staying up-to-date with the latest design trends, tools, and techniques, and continuously improving my skills and knowledge through relevant workshops and courses.
June 2016 - July 2016
- Designed digital ads and social media content for Axe Stage Pass, a program pairing musical talent with Axe and Walmart
- Developed a motion graphics package for all Mirum video content
- Assisted in shopper engagement tactics and asset design for national brands such as Axe and other Unilever products
National Student Advertising Competition
September 2014 - May 2016
The Chapman University student advertising team, Circle Advertising, competes in the annual National Student Advertising Competition, where students create top-to-bottom ad campaigns for various clients and compete against top schools such as UCLA and USC.
- Conceptualized, branded, and designed all creative executions
- Designed the 27 page plansbook
- Wrote, produced, and directed a 30 second commercial
- Animated a twenty minute presentation using Keynote/After Effects
- 2015 – Graphic Designer – 2nd Place Districts
- 2016 – Creative Director – 1st Place Districts / 9th Place National
Graphic Design Intern
February 2016 - May 2016
HOP Media was a website dedicated to creating content as well as hosting events for millennials.
- Created factoids/infographics about various subjects for social media, primarily using Adobe Illustrator
- Assisted in creative brainstorming sessions with the entire team for events, digital content, etc