About the Project

Chapman University’s entry to the 2016 National Student Advertising Competition.

Role: Creative Director

Snapple tasked us with creating a holistic marketing campaign to increase awareness and purchasing frequency in our key demographics. During research, we discovered Snapple is like an old friend that you have not seen in a while, but are always glad is there, which lead us to our big idea We Meet Again. As the creative director, I was in charge of conceptualizing, branding, and designing all creative aspects of our campaign, including the new bottle design, the billboards and other outdoor ads, and our twenty-seven page plans book, which you can view below. We received first place in District 15 in the National Student Advertising Competition.

You can read our full plans book below.

Plansbook Mockups

New Bottle Design