Client: Creem Magazine. A storied rock ‘n’ roll publication known for its bold, irreverent take on music culture. Since its founding in 1969, Creem has shaped rock journalism with a devoted readership drawn to its wit, edgy commentary, and deep dives into music’s impact on culture.

Agency: Stealth Venture Labs
Role: Creative Lead
Project Timeline: 2024 – Present

Challenge:
Creem Magazine sought to re-establish its brand through a relaunch after a hiatus since the 1980s. The primary challenge was to leverage paid social channels like Meta and TikTok to build brand recognition and reconnect with both nostalgic fans and a new, younger audience. The goal was to capture Creem’s legacy in a way that resonated with modern audiences while emphasizing its unique voice in rock journalism.

Solution:
To address this challenge, we developed a bold, colorful visual approach tailored for social platforms, combining vibrant design elements with engaging storytelling. Our campaign highlighted Creem’s iconic, rebellious tone, using content that celebrated its legacy while appealing to contemporary viewers. Through strategic use of Meta and TikTok, we fostered a connection with the rock ‘n’ roll community, driving awareness and engagement.

Tools and Software Used:
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)