Client: Good Chop. An online subscription service providing high-quality, sustainably sourced American meat and seafood. Good Chop offers responsibly raised meat and seafood, with no antibiotics or added hormones, sourced from U.S. family farms and fisheries.

Agency: Stealth Venture Labs
Roles: Senior Designer, Lead Designer, Creative Lead
Project Timeline: 2020 – Present

Challenge:
Good Chop aimed to increase conversions and brand awareness through high-quality creative content in paid social and search channels. A core challenge was to incorporate user-generated content (UGC) to build authenticity and trust, while also highlighting the visual appeal of their products to drive customer interest.

Solution:
Using Good Chop’s established brand guides, we crafted playful, visually engaging ads that showcased the meats as the primary focus, as these visuals consistently drove conversions. Our approach included frequent promotions and giveaways to boost sales and foster brand loyalty, effectively drawing in new subscribers while reinforcing brand identity.

Tools and Software Used:
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)