Client: Factor. America’s leading ready-to-eat meal delivery service, offering fresh, never-frozen meals crafted by chefs and designed by dietitians. Factor provides a variety of convenient, nutritious, and delicious meal options tailored to various dietary needs, delivered directly to customers’ doors.

Agency: Stealth Venture Labs
Roles: Senior Designer, Lead Designer, Creative Lead
Project Timeline: 2020 – 2024

Challenge:
Factor aimed to boost brand recognition and sales through paid social and search campaigns, emphasizing high-quality creative. The strategy needed to incorporate user-generated content (UGC) and leverage the visual appeal of the food itself to drive conversions.

Solution:
We utilized Factor’s high-quality food photography to create visually compelling ads that showcased the meals as the star attraction. The campaigns featured promotions to entice new customers and highlighted user-generated content to build authenticity and trust. This approach successfully enhanced engagement and drove sales across social and search platforms.

Tools and Software Used:
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)