Client:
Happy Viking – Co-founded by Venus Williams, Happy Viking produces plant-based protein shakes rich in superfoods, probiotics, and essential nutrients, aimed at promoting wellness, gut health, and sustained energy. Their products are crafted to support active, health-conscious lifestyles.

Agency: Stealth Venture Labs
Role: Lead Designer
Project Timeline: April 2022 – May 2023

Challenge:
The primary challenge was to increase sales and brand awareness through engaging creative content on paid social and paid search channels, leveraging both the unique benefits of the product and Venus Williams’ endorsement.

Solution:
To address this challenge, we crafted a warm and playful visual approach that highlighted Venus Williams’ association with the brand. Using modern typography and vibrant visuals, our campaign aligned with Happy Viking’s mission of accessible, empowering nutrition. The creative direction was designed to resonate with a health-conscious audience while maintaining brand consistency.

Tools and Software Used:
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)